Kim's analysis' of existing products

Trailer

A Cinderella Story Trailer

Narrative: Like the Mean Girls trailer, hints of the storyline are given to give the audience an idea of what the film is like and how it will appeal to them. This trailer makes use of a popular fairytale which everyone will recognise to help gives clues as to what to expect from the film. The voice-over also makes use of this way of telling a tale; using popular phrases like 'Once Upon A Time'. However, the trailer also contains comic elements when the traditional story is changed to meet with modern times, (Like at the very start when there is an establishing shot of a picturesque castle which pans aside quickly to the large, busy area of LA), which adds to the film's appeal.

Editing: Although the editing is also fast-paced, in some areas it seems to show the film's storyline in a slower way than the Mean Girls trailer, without losing too much of an energic feel. The story-like concept is cemented also by the editing technique of the turning of a page to change the scene. This relates to what the film is about in a fun and original way.

Mise-en-Scene: Sam, the main character, is shown to be like a modern-day cinderella and this transformation is shown through her costume; she starts of quite tomboyish and messy, but changes into more of a 'princess' with a big dress at the end of the trailer. This appeals to a teen audience, particularly a female audience as it gives off a uplifting sense of change. Like, Mean Girls the school set provides something which the audience can all relate to.

Camerawork: The use of midshots is again the most frequent camerawork; showing emotions and clothing which helps to introduce the characters to the audience and in turn makes the film seem more enjoyable.

Sound: The voice-over plays on the storylike fairytale feel of the film and makes it seem more appealing as it is something the audience will know and relate to. The trailer also makes use of modern music, including a song sung by the main actress Hilary Duff, which appeals to a younger audience who will enjoy this type of music they can recognise.


Poster

Layout
The first thing you look at you gaze at the poster is the actors names and the tag line. This makes you interested in the well known actors so it create more interest for the audience wanting to see familier faces. As both actors are well known the message of the film as Adorno would say is just injected into audience as these actors specialise in rom coms, so in theory the audience would just accept that the film will be a romantic comdey.
The tag line "Once upon a time... can happen anytime" also creates interest for the audeince and can tell you a little about the story and that possibly a dream is about to come true.
The actors faces are in the middle top third as its one of the first things you look at making them fimilar with the audience and showing two good looking people making the film more attractive. Both of their faces are in the gaze of the camera and are both there to be looked at.
The root of eye then moves through the actors clothes and shows the girl in a puffy princessy ball gown which conotes a girly fairy tale sort of scene. The male is just wearing normal clothes showing he is just an ordinary boy. Although, as the root of eye moves down it shows the girl wearing pink converse shoes with her dress. The binary opposition here showing the femining dress and the boyish shoes, convay that the narrative has more to this girl and she isnt the usual girly girl the audience would expect to see but probably a tom boy who will under go a change in the film.
The fact she is wearing the converse in the picture suggests that her and the male are of two social groups. As perkins said stereotypes are there to show potions in society. It is clear from the picture and the trailer they have different postions in society.
The root of eye then moves into the credits, title and release date. These are all importants dates and interest the reader and give them information they need to be able to watch the film.

Colours
The colours used in the posters were black, blue, white and pink.
The black is used in the film poster to make the writing stand out and making it clear for people to read.
The white is used for the background and the dress. The white is used in the background just for clearity but for the dress it conotes innocents and purity.
The blue is used connote a masculine colour and to show her tom boy side again.
The pink is used to maybe connote romance,love and such.


Target audience
The target audience for this film would be teenage girls as it shows romance and love in the film poster. The pastle colours would also suggest a teenages audience


Magazine cover

1)Total film-issue 139
The rote of eye leads you into the first thing the audience would see which is "21 limited edition covers" and "every 007 choose your favourite"
This automatically grabs the audiences attention and wants them to read and buy it as the phrase "limited edition" appeals to so many people as its rare and special to many people espically collectors to get something which is limited addition or relates to it. The fact that it also says "every 007 choose your favourite" is also very appealing as james bond is very well established and has a huge market. The use of this will bring attention and readers as james bond films are so well established and liked people will want to buy the magazine to read about it.

The next thing seen is the magazines masthead, this is used to show the magazine title and also creates familarity with the audience as its a well known magazine audiences will want to buy it for comfort and because they have read it before and like it.

In line with the masthead is the date,issue number, price and website links.These simply supply the audience with relevent information of the magazine so they can know what issue they are buying, whether it is the up to date magazine or not and the pirce so they can pay for it.

It then moves into the main imagine of the magazine which is james bond at the front of the frame with a gun and an evil man in the back left of the frame. The fact james bond is at the front of the magazine shows he is most important and that the audience should identify with him. The fact he has a gun just helps the audience relate to the genre of the film, action. The gun uses tom ryalls theory of the triangle which is the film maker uses conventions of the genre to make the film, then looking at these conventions eg the gun the audience can relate and understand the film.
The rote of eye thenm oves into more writing, "why 2008 is the year of the bond" This just creates more interest for the audience as this isnt a question. This is telling the reader why its the year of bond! It then goes into girls, guns and gadgets: the ultimate guide". This is primailry made for the male gaze as laura mulveys theory would explain. Here the used that girls are used will show that they are gonna be objectified in this magazine also everything else in the caption "guns and gadgets are used for males interest. Here this just shows that males look and girls will be looked at.
At the bottom of the magazine is other captions of other pages in the magazine. This is also just to create interest for other parts of the magazine so the reader has more reason to buy it.
Fonts:
The fonts used are all bold. The reason the fonts are bold are primary so they can be seen from a distance and are easy to read.
Colours:
The colours used are red, black and silver. The black is used as it bold and also it can connote power and mystery with is a key feature of james bond. The red has been used to stand out but red can also connote blood danger and passion which also feature in the films.